Roar Lite

Our goal was to create a mascot for 1771 Technologies. The character needed to reflect the company’s values – serious and understated, yet with a slight cartoonish touch. The mascot will primarily be featured on social media and also on the website.

Client

1771 Technologies

Type

Mascot design

Year

2024-2025

Character Exploration

At the first stage, we presented different character concepts, each based on a distinct geometric form.

The client liked several of these options, and by combining their favorite elements, we developed a few more variations for further selection.

After the sketch was approved, we proceeded with coloring and vectorizing the character. At the client’s request, the character needed to be visually simple, suitable for animation, and designed with stroke outlines.